Most businesses create a logo in one of three ways: by running a design contest, hiring a freelance designer or making their own with a logo builder. Each option has advantages and drawbacks, but we think design contests are the best option to get a custom company logo because they offer you multiple ideas and flexibility. Not sure which way is right for you? Check out our guide to discover the best way to design your logo.
A good company logo does three things: it tells potential customers if the product is right for them; it communicates what you stand for; and it makes them remember your brand.
The best way to design a logo that communicates this information is to work with a professional logo designer. They'll be able to recommend the right type of logo and suggest colors, shapes and fonts that deliver the message you want your brand to send.
If you're not a trained graphic designer with design software, you can make your own logo using a logo builder or logo design app. Generally, these tools use templates to help you build a basic logo. If you want a custom logo design that sets you apart from the competition, a design contest is a better option. But sometimes, price and speed are your most important factors. If that's the case, check out our list of the best logo makers and the best logo design apps.
There’s a wide price range for logos, from almost free to $10,000 or more. On 99designs, you can get a professionally designed logo from $299.
What should your budget be? Read our article on logo design cost to find out what you can expect at each price point.
At the end of the day you'll get one totally custom logo, complete with full legal copyrights for that winning design.
You'll also get all the image files you'll need to use your logo both online and in print. This means you'll get the original, editable vector file (usually an Adobe Illustrator file), vector EPS files in both CMYK and RGB (for print and web, respectively), and a web preview file, like a JPG on PNG, so you can preview your logo on virtually any device.
Plus, you'll get the full legal copyright, so the design will be all yours.
Unfortunately at this time we cannot offer animated logos through logo design contests. If you would like an animated logo, please hire an animated logo designer for a freelance project.
We guarantee that you'll get a great logo design at any pricing level, but our higher-priced packages give you more design options and better support.
Here's how it works: When you pay more, the prize for the winning designer is bigger, too. Choosing Silver over Bronze means you'll get more submissions to choose from. Our Gold and Platinum contests are restricted, so only hand-selected, Top- and Mid-Level designers can participate, meaning you'll be sure to get a top-quality logo. Finally, Platinum contests offer guidance from a dedicated Support Manager.
Running a logo contest is fun, but can be time-consuming. When selecting your pricing package, think about how much time you'll have to review the amount of submissions and what your knowledge level is in writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest's winner. During the final stage of a logo design contest, called handover, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning logo design.
Yes. If you have any specific images (like symbols or icons) that need to be included with your logo, please submit them to designers with your brief.
Lots of ideas! Get inspiration by searching through logo ideas created by our design community.
Bring as many specifics as you can, too. Include designs you like, brand details, logo colors, fonts, type of logo, style, product photos and any other specifications that would affect your design.
The more you give the designers, the better your logo will be!
Yes. You can choose to "Make your contest private" from the Contest options section when you launch your contest. This will prohibit designers from posting their submissions to your contest in portfolios or elsewhere, and your contest will not appear in search results.
This option will also automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA.
Please note that if you do not select this option up front, we can't always remove it from search results later.
Yes. We offer a 100% money-back guarantee within 60 days of payment on all Logo Design Contests, except those with a guaranteed designer prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your contest to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren't legally entitled to use any of the designs submitted to your contest.
We think logo contests are the bees knees, but sometimes it makes sense to work with an individual freelance logo designer. In that case, you can search through our logo designers' portfolios, or check out our article on the best logo designers on 99designs.
Absolutely! Finding a designer with whom you can build a long-term working relationship is the ultimate goal. When your logo design contest finishes, you can continue working directly with your designer on additional designs through 1-to-1 Projects.
Your logo design contest includes one winning logo. If you need a second logo, you have several options: you can award multiple winners, run a second contest or work directly with your winning designer to create the additional assets.
Every business has a different set of needs and that's exactly why these different types of logo design services exist. Your choice boils down to determining what's important for you at this stage of your business.
This guide may help you understand the difference between logo builders and us.
If you decide a logo creator is what's best for you right now, here's our list of the best logo makers.
We can help. Save money with one of our bundles! Get a business card, a website, or social media designs with your logo. Or get a business starter kit with a whole Brand Identity Pack.
You can also check out our other design categories or search for a designer that can create the exact materials you need.
